Upon arriving at the website of Sheeab, I discovered the term was a little bit misleading as it was not live lingerie models displaying the purchases. Instead it is a 12 second pre-recorded video displaying the lingerie item from all angles. To be honest I was a little bit surprised as the 12 second pre recorded video provides less information than the Zoom factor on the picture. I ended up playing one video three times to comprehend what was being said.

Gail and Gabreille Friedland are the owners behind this new style of lingerie shopping and their inspiration was Las Vegas. They wanted to add the personal touch and a bit of fun into lingerie shopping. They claim the videos give more of a visual idea of how the lingerie will look but to honest I was no the wiser. Well done girls for trying to move shopping in a new direction however I would of liked to see longer and more informative videos.