Victoria Secret CEO – Adult Lingerie Too Sexy
The CEO of Victoria Secret has come out complaining about their own line of lingerie, saying that it has become too sexy for it’s own good. This is the same company that has put out the Very Sexy Bra, the Fantasy Bra and of course the crazy sexy fashion shows on TV and the Internet.
“We’ve so gotton off our heritage…too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine,” says Sharen Turney, chief executive at Victoria’s Secret.
She goes on to say, “I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy, and becoming much more relevant to our customer.”
They have already begun to change their adult lingerie line as we saw on a Super Bowl commercial where a woman was dressed in, not sexy, but a more demure, modest and less revealing lingerie set.